CHICAGO'S FIRST LADY CRUISES
At Chicago’s First Lady Cruises & Mercury Chicago's Skyline Cruiseline I’m a member of the marketing team where I collaborate, conceptualize and execute inspired artwork across multiple mediums. This ranges from print to web. I also work closely with sales and HR developing effective pieces for external and internal use - always keeping the user experience in mind. As a member of the marketing team I'm also involved in working with our ad agency to collaborate, review and execute ad campaigns and other marketing initiatives.
MERCURY CHICAGO'S SKYLINE CRUISELINE
Mercury Chicago's Skyline Cruiseline features cruises that are more so targeted towards a family audience. For that reason Mercury content often features fun, bold colors and typography to highlight the different cruises offered. On the other hand Chicago’s First Lady Cruises' river cruise and private charters target a more adult audience, so it feature more classic colors and typography to help highlight that high-end first class experience.